Cracker Barrel

Started by Del., August 22, 2025, 07:08 AM

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Del.

I like their chicken and dumplings.


neurosis

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Jeff

The moron CEO was even told by investors that it was a stupid idea.



Here's where the story takes a hilarious turn. When CEO Julie Felss Masino announced her strategic plan to transform the brand, an investor spoke up and warned her that everything she wanted to do was stupid and would be rejected by people who actually like Cracker Barrel, as opposed to the people Masino was attempting to impress.

Over the next months, Masino and her board of directors dismissed at least four warnings by a top investor, Sardar Biglari, that the rebranding was "obvious folly," filings with the Securities and Exchange Commission reveal.

"Cracker Barrel is not a broken brand but it has a broken board," he wrote, in a scathing seven-page letter to shareholders.

He laid out his criticisms in a 120-page slide-deck presentation with the title, "CRACKER BARREL IS IN CRISIS," next to the company's longtime logo of an old man in overalls leaning on a barrel – a logo that Masino would wipe out, unbeknownst to Biglari at the time.
Nevertheless, she persisted with her leading brand agency that had a plan to:

"Refine and strengthen positioning to delight existing and new guests."


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gcode

Quote from: Jeff on August 27, 2025, 06:35 AMThe moron CEO was even told by investors that it was a stupid idea.

I suspect she will find herself unemployed soon.
One of the first rules in running a business is, "Know your customers"
She clearly had no idea of who actually eats at Cracker Barrel.
Personally, I've never been to one, but I have no idea if there are any around here.
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Jeff

Quote from: gcode on August 27, 2025, 06:40 AMI suspect she will find herself unemployed soon.
One of the first rules in running a business is, "Know your customers"
She clearly had no idea of who actually eats at Cracker Barrel.
Personally, I've never been to one, but I have no idea if there are any around here.

The food is good, but I don't like the menu much. I've been to one a few times in the past. There isn't one near me or else I most likely would have visited more than I have.

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Del.

The CB here even serves beer now but I've yet to see anyone drinking one.

CNCAppsJames

#52
QuotePersonally, I've never been to one, but I have no idea if there are any around here.

There's one in Rialto and one in Victorville.

Basically southern-ish comfort food.
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mowens

Some of the food is good and some not so much. You just have to match your expectations to the prices of the food.
"I would gladly risk feeling bad at times if it also meant that I could taste my dessert." - Data

Rstewart

We usually only eat there for breakfast, those flapjacks are bangin!  It's been 15 years since I've been in a Cracker Barrel after 9:30am 

Jeff

Quote from: Rstewart on August 28, 2025, 05:44 AMIt's been 15 years since I've been in a Cracker Barrel after 9:30am 

It's like the Denny's poopoo platter after closing the bar at 2:30am.
I've only gone to Cracker Barrel when hungover.
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mowens

I went to Cracker Barrel last night.

They've changed the menus. They have the new logo on the and they have been reorganized.

I had the classic sampler. It included chicken and dumplings, meat loaf, and a piece of fried chicken. My sides were turnip greens and fried apples.

Everything was good except the chicken. The crust was hard, not crispy and the chicken was dry.
"I would gladly risk feeling bad at times if it also meant that I could taste my dessert." - Data

CADCAM396

I canceled them a long time ago.
deh got cracker in there name, meh offended.
lol
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Del.

Trump must have deported Nuro to El Salvador.  😂
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Incogneeto

Quote from: mowens on August 28, 2025, 08:39 AMI went to Cracker Barrel last night.

They've changed the menus. They have the new logo on the and they have been reorganized.

I had the classic sampler. It included chicken and dumplings, meat loaf, and a piece of fried chicken. My sides were turnip greens and fried apples.

Everything was good except the chicken. The crust was hard, not crispy and the chicken was dry.

They do cook it ahead of time and it sits.

The dumplings are a Square of dough that sits in the gravy. I always had dumplings added to the chicken and gravy that floated. Try the Bisquick method. You will love them. It's on the box. Best dumplings ever. You get like 6 of them but they are Huge and Fluffy. If you can eat 2 dumplings I'm impressed. You can eat 6 of cracker Barrel and just feel loaded down.